8. Conclusions

Access to Heritage
Table of Contents

8. Conclusions

8.1 We now try to draw together the key elements of the discussion. The Committee suggests that decisions on user charges for publicly funded museums, galleries and national parks need to consider the following hierarchy of questions:

8.2 1. Are there powerful emotional or symbolic reasons why access ought to be free of charge, as a fundamental value statement? (chapter 4)

8.3 It may be argued that free entry powerfully symbolises the fact that the value of these places is not measured in money. It may be argued that imposing charges, however little, is objectionable in principle because it degrades the community standing of the place as a public institution and changes us, when we visit, from citizens to customers (paragraph 4.45ff). A prime case was the community outrage at the imposition of entry fees in the museum galleries of the Australian War Memorial in 1991. The question may be posed separately in respect of entry fees and charges for value-added services, and the answer may well be that entry ought to be free while extras may be charged for. [1]

8.4 If a proposal to impose charges passes this hurdle, the next question is:

8.5 2. If an entry fee is not objectionable for fundamental symbolic reasons, is it still objectionable because it excessively discourages use (particularly by poorer or disadvantaged people (chapters 5 and 6)

8.6 This question refers to the discussion of elasticity of demand: how much does an entry fee discourage visitors? Museums, galleries and national parks are (in respect of most of their benefits) textbook `public goods': where demand is elastic, discouraged would-be visitors represents a deadweight loss of benefit to the community as a whole which is not compensated by reduction in running costs (see paragraph 5.15ff). The deadweight loss is an unavoidable consequence of any public policy decision to throw some of the cost burden of a non-rival public good onto direct users. If the deadweight loss is significant the policy is misguided. As well (particularly in relation to museums and galleries), there is the possibility that the discouraged visitors may be disproportionately people of lower socio-economic status who (as all submissions agreed) managers should be making special efforts to attract.

8.7 3. If an entry fee/ user charge is still under consideration, how can it be implemented so as not to inhibit wide access, and to minimise the risk of diverting management from core missions?

8.8 In the Committee's opinion the answers to these questions are, in summary:

Conclusions on museums and art galleries

8.9 1. There are powerful emotional and symbolic reasons why access to education and cultural enrichment through museums and galleries should be free of charge. Charging entry fees does change the relationship between the institution and the public. The change from a community resource serving us as citizens to just another business serving us as customers. This is regrettable, and threatens longer term public support for the institution (as well as putting at risk other benefits such as volunteerism and sponsorship). Accordingly the Committee believes that entry to key national and state cultural institutions should be free.

8.10 2. Based on the evidence of the inquiry, it appears that imposing entry fees in museums and art galleries significantly discourages visitation and so causes a deadweight loss of community welfare which is regrettable. As well, it probably accentuates the upper-class bias among visitors, working against museums' access and equity programs. This is most regrettable.

8.11 A general application of the philosophical position that `users should pay for private benefits' is not appropriate: the rational course is to consider the likely effects case by case. Wherever entry fees significantly discourage visitation entry should be free (or fees held at a level which does not discourage visitation) on purely economic grounds whether or not it is also suggested for symbolic `citizenship' reasons. This would probably extend the desirable scope of free entry a good way beyond the `key national and state institutions' mentioned above. Where entry fees do not significantly discourage visitation (demand is inelastic) they are not objectionable on grounds of economic efficiency or equity, though they may still be objectionable for symbolic reasons depending on the case.

8.12 3. In cases that have passed the first two hurdles, entry fees and/or user charges for value-added services are acceptable providing they are managed so as to maintain wide access and to minimise the undoubted risk of distracting managers from their core mission of conserving our heritage for public enjoyment and for future generations. The main conditions suggested by these principles are:
1. It must be accepted that user charges can usually raise no more than a small percentage of total costs. Budget funding for these public institutions should ensure that total funding is appropriate to management needs; it should not be tied to user charges revenue as a reward or punishment for high or low revenue-raising.
2.  Charges for non-commercial use of value-added services should generally be based on no more than marginal cost recovery: budgets must acknowledge that the fixed costs of maintaining the resource for future generations are a charge on the whole community.
3. For commercial users higher charges are acceptable (whether entry fees or value-added charges) to the extent of a fair contribution towards maintaining the resource from which they draw profit.
4. There should be suitable concessions for access and equity purposes.
5. Revenue should be retained locally to improve management.
6.There must be orderly, open and consultative strategic planning to allow informed community input to future directions for management and to avoid the tyranny of little decisions.

Conclusions on national parks

8.13 1. Emotional and symbolic arguments for free entry can be raised for national parks as for museums and galleries. Outdoor temples house the wonders of nature, and we may hope that visitors' experience of them is something deeper and more lasting than mere `recreational use.' For many people this spiritual dimension warrants free entry to national parks as surely as it does to churches. As well, we acknowledge the `strong Australian cultural tradition of free public access to public lands.' [2]

8.14 Nevertheless, the Committee refrains from making a recommendation on free entry corresponding to that for museums and galleries just above. To suggest a category of `key' national parks creates too many difficulties. With national parks there is no obvious `first eleven': the circumstances of individual parks are too varied. To define `key ` national parks in terms of nature conservation may seem to undermine the goal of having a comprehensive and representative reserve system. To define them in terms of public recreation would suggest that `key' national parks are the most popular ones; but the most popular national parks are the very ones where, on economic and equity grounds, entry fees are least objectionable (see chapters 5 and 6). Entry fee policies for national parks need to be decided on a case by case basis.

8.15 2. The extent to which entry fees discourage national park visitation is uncertain, and the situation probably varies greatly from one national park to another. However the same principle applies: where fees do significantly discourage visitation, entry should be free (or at least limited to covering marginal costs) on grounds of economic efficiency.

8.16 3. In cases that have passed the first two hurdles, entry fees and/or user charges for value-added services are acceptable providing they are managed so as to maintain wide access and to minimise the undoubted risk of distracting managers from their core mission of conserving our heritage for public enjoyment and for future generations. The main conditions suggested by these principles are:
1. It must be accepted that user charges can usually raise no more than a small percentage of total costs. Budget funding for these public institutions should ensure that total funding is appropriate to management needs; it should not be tied to user charges revenue as a reward or punishment for high or low revenue-raising.
2.  Where there is a non-trivial elasticity of demand (discouraged visitors), suggesting that entry should be free, free entry must be retained as a real option: charges for value-added services must not become a proxy for entry fees.
3.  Charges for non-commercial use of value-added services should generally be based on no more than marginal cost recovery: budgets must acknowledge that the fixed costs of maintaining the resource for future generations are a charge on the whole community.
4. For commercial users higher charges are acceptable (whether entry fees or value-added charges) to the extent of a fair contribution towards maintaining the resource from which they draw profit.
5. There should be suitable concessions for access and equity purposes.
6. Revenue should be retained locally to improve management.
7. Commercial development inside national parks should be discouraged to prevent the creation of a cycle of dependence.
8. There must be orderly, open and consultative strategic planning to allow informed community input to future directions for management and to avoid the tyranny of little decisions.

 

Footnotes

[1] For example, the Australian War Memorial abandoned the entry fee to its museum galleries because of public protest; but it does charge for various value-added services without controversy. Australian War Memorial, submission 23 p204

[2] Environment Australia, submission 46 p397