12.50
The Committee accepts that areas difficult to service may need
government intervention to ensure adequate and affordable access to
telecommunication services. It is beyond the scope of this inquiry to suggest
the nature and extent of this intervention but notes the findings of the
Regional Telecommunications Inquiry. It agrees with the view that any
such assistance should be targeted and nationally co-ordinated. The
Committee, however, is firm in its view that the Government in considering the
provision of telecommunication services to regional, rural and remote Australia
keep foremost in its mind the crucial role that this service now has in
delivering banking and financial services to people throughout country
Australia.
The Committee recommends that any initiatives to develop or
improve information technology and telecommunications infrastructure in
regional, rural and remote Australia take account of the banking needs of those
living in country Australia and are implemented to support and enhance the
provision of such services.
12.51
The extension and upgrading of infrastructure to remote areas is not,
however, the only factor influencing accessibility—affordability is also an
important consideration.[57]
As mentioned by a number of participants to this inquiry, the cost of the
service is also a disincentive for people to use broadband. The Macedon Ranges
Shire Council asserted that in rural areas such as theirs ‘telecommunications
infrastructure is of poor quality and often expensive and slow to access’.[58]
The Hindmarsh Shire Council noted that in many areas the lack of affordable
access to bandwidth, also frustrates attempts at ‘on line banking’.[59]
12.52 The Victorian Farmers Federation maintained that many people in rural
Victoria do not find internet banking a suitable alternative to
over-the-counter services due not only to infrastructure difficulties but also
the cost of long-distance calls and IT infrastructure such as computer
equipment and installation of home satellite receivers.[60]
12.53
Fees charged for an electronic banking transaction are lower than those
for over-the-counter transactions (see Table 11.3). They do not act as an
impediment for consumers rather they are an inducement to use this form of
banking. Although the fees charged for an Internet transaction are low relative
to charges for other means of transacting, the initial outlay and ongoing costs
of maintaining the necessary apparatus may effectively limit public access to
such facilities for people who cannot afford their own equipment.
12.54
In other words, the costs involved in purchasing equipment and internet
connection may prove to be a real obstacle for some people in regional, rural
and remote Australia which frustrates their desire to bank ‘on line’. A
computer for home internet use still represents a significant outlay for many
Australian households.[61]
12.55
A report by the Human Rights and Equal Opportunity Commission found:
A computer for home internet use would still be regarded as a
very substantial investment by the great majority of Australian households and
would be likely to remain financially out of reach for many. Some households
are likely to reallocate expenditures to achieve internet access as the
usefulness of this access expands and becomes more obvious, but this choice
remains effectively unavailable to people on low and fixed incomes including
many older people and people with disabilities, at least pending further
development and deployment of a wider range of internet access technologies
such as web phones and web TV.[62]
12.56
Recent statistics produced by the ABS support this observation. They
show that costs associated with Internet use figured prominently in the reasons
for households not having home internet. Although there is little difference
between metropolitan and non-metropolitan regions, around a quarter of
households without home internet access cite high costs as a barrier to access.
Table
12.5—Main Reasons for Households being without Home Internet Access—2002[63]
|
No. of households without home internet access
|
No use
|
Lack of interest in the internet
|
Costs too high
|
Access elsewhere
|
|
‘000
|
%
|
%
|
%
|
%
|
Region
Metropolitan areas
Ex-Metropolitan areas
|
2 383
1 667
|
17
15
|
24
28
|
25
27
|
9
5
|
Total
|
4 051
|
16
|
25
|
26
|
7
|
Currently, those who cannot afford to purchase their own
equipment also have limited public access to internet facilities.[64]
12.57
The Committee accepts that a central component to improving access to
basic financial services for Australians is ensuring that such services are
affordable. In cases where banking options are restricted and some consumers
cannot afford the initial expense for equipment, such as a computer,
alternative arrangements should be implemented. The answer may well be in the
provision of such equipment through other service providers such as the local library,
an RTC or indeed the local council. Banks may well consider cooperating with
local councils to supply and install such equipment.
Cash flow and cash management problems
12.58
While Internet and telephone banking provide a convenient means of
paying bills and transferring funds, they do not provide a solution for people
or businesses needing to deal in cash or cheques. Evidence presented in chapter
3 identified the difficulties experienced by small business when the local bank
branch closes its doors. At the moment, electronic commerce does not address
this problem of managing cash flow and cheques. The Shire of Woodanilling
submitted that you cannot get cash from the Internet while the Catholic Women’s
League Australia observed that you cannot deposit money or cheques over the
phone or by the internet.[65]
It argued that it is necessary to have options that will cater for these needs.[66]
12.59
Moving and managing large sums of cash is a serious issue for business.
The Carnarvon Chamber of Commerce pointed out that employing new technologies
does not help a remotely based business deal with cheques and cash, both of
which need to be physically transported to branches. It made the point:
For one hotel business in the area, banking requires a 900 km
round trip on gravel roads, subject to wash outs after rain and no amount of
technology short of a ‘teleporter’ is going to solve their problem. They
currently send their cash and cheques to their bank with trusted clients.[67]
12.60
To the same effect, the Guyra Shire Council noted that ‘most businesses
deal in cash and cheques and thus rely on having facilities to deposit the
day’s takings’. It asserted that if there are no banking facilities in the
town, businesses have to travel greater distances to undertake their daily
banking.[68]
The Post Office Agents Association Ltd also noted that ‘there continues to be a
need to have a physical channel to transact certain types of businesses, eg
cash deposits and withdrawals, proof of identity, signature of documents,
passbook accounts etc’.[69]
12.61
These limitations on the range of services offered through internet and
telephone banking continue to pose problems especially for those in remote
districts. Access to cash and face-to-face services are important elements in
providing financial services across the nation and telephone and internet
banking are rarely a complete solution for those living in remote areas.[70]
Establishing a relationship between customer
and banker
12.62
Although the internet and telephone banking may put a customer in
immediate contact with their bank, the nature of this contact is quite
different from that established over the counter in a traditional branch.
Indeed the use of call centres or the complex procedures in using the telephone
to conduct a transaction or obtain advice can be a source of much irritation to
the customer. The evidence presented in chapter 3 clearly showed the
frustration experienced by customers who cannot converse with local staff about
their banking business.
12.63
The sensible use of dedicated phone lines and designated account
managers would go some way to help foster a better relationship between the
customer and their bank. Clearly, the banks could give greater consideration to
the more effective use of telephone and internet banking to improve their
customer service in this area. The following chapter deals with using
technology to enhance the relationship between customer and bank.
Conclusion
12.64
The Committee recognises that new technology offers enormous advantages
for country people to conduct their banking business. Further, it has the
potential to open up a range of other financial services to people in remote
areas. The realisation of such benefits, however, depends on having access to
stable, reliable and affordable telecommunications infrastructure capable of
delivering a level of service that would enable all Australians to conduct
their banking business efficiently and effectively. Until this can be provided
to all Australians, access to the new services offered by the banks will be
inequitable and country people in particular are destined to lose out.
12.65
Making suggestions regarding the quality and reliability of
telecommunication infrastructure, including the cost associated with data lines
and links to more remote communities is beyond the scope of this Inquiry. The
Committee, however, stresses that any initiatives to enhance information
technology and telecommunications infrastructure in rural, regional and remote Australia
must consider the provision of financial services.
12.66
In turning to the matter of affordability of equipment, the Committee
accepts that there are people in country Australia who cannot afford the outlay
to purchase a computer and hence will have limited access to internet banking.
The Committee believes that Government and banking industry assistance toward
ensuring that communities have access to public phones and internet terminals
is a first step toward enabling all Australians to access electronic banking.
12.67
The following chapter discusses some of the steps being taken by
community groups in the country to make the new technology work to the
advantage of people living in outlying areas.
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