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Chapter 9 - Agencies and Post Offices
9.1
Banks maintain that they have taken notice of the public outcry over
banks abandoning the bush and have taken steps to mitigate the effects of the
cut backs. They have introduced a range of banking options offering over-the-counter
services intended to compensate in some way for the loss of a full branch
service. For example Dr David Morgan told an audience in 2000:
...after hearing the communities’ concerns we undertook to
keep face-to-face banking in every country town in which we currently operate.
It is necessarily a compromise. Local communities were not blind to the fact
that Westpac could not sustain services that were incompatible with its overall
need for competitiveness and profitability. We managed this by rolling out a
commercially viable in-store branch model that met regional needs for a local
branch presence.[1]
9.2
This chapter looks at the various forms of co-operation and partnerships
that are being forged by service providers to assist in the delivery of banking
and financial services to communities in regional Australia. It looks at the
role of local councils, financial institutions, other business enterprises and
the Commonwealth Government in working together to find solutions to overcome
the challenges of delivering adequate financial services to regional, rural and
remote areas of Australia. In particular, this chapter looks at the agency
model including the use of Australia Post outlets.
Agencies
9.3
Many ADIs have adopted an ‘agency’ or ‘in-store’ model as a means of
delivering over-the-counter services but without the need to maintain a fully
functioning bank branch.[2]
By outsourcing traditional branch activities to a third-party operated
facility, they are able to provide services with fewer staff and at lower costs.
9.4
Although banks look to their network of third-party operated agencies to
offset the effects of branch closures, this major channel of providing
alternative bank services has also shrunk since 1997. It should be noted,
however, that this general decline coincides with the introduction in 1995 of
another agency type arrangement—giroPost—and its steady increase in numbers
since then. GiroPost, which provides an outlet for more than one financial
institution, is dealt with as a distinct type of agency model later in this
chapter.
9.5
The following table provides some indication of the number of agencies
delivering bank services in Australia.
Table 9.1—Agencies and GiroPost
outlets, June 1990–June 2002[3]
C05 POINTS OF ACCESS TO THE AUSTRALIAN PAYMENTS
SYSTEM
|
Agencies
|
|
Banks
|
Non-banks
|
Giropost
|
June
1990
|
7712
|
|
|
June
1991
|
7300
|
|
|
June
1992
|
6585
|
|
|
June
1993
|
6288
|
2645
|
|
June
1994
|
5730
|
2728
|
|
June
1995
|
5897
|
2633
|
|
June
1996
|
6950
|
2084
|
2557
|
June
1997
|
6992
|
1760
|
2627
|
June
1998
|
6367
|
1652
|
2720
|
June
1999
|
6528
|
1417
|
2724
|
June
2000
|
5043
|
887
|
2814
|
June
2001
|
|
|
2821
|
June
2002
|
|
|
2962
|
June
2003
|
|
|
|
Source
|
APRA
|
APRA
|
|
C.05HIST.XLS
|
CPAAPSAB
|
CPAAPSAN
|
|
9.6
The following table records more recent statistics. It, however, is
based on the new Points of Presence database and can not be used as an
extension of, or build on, the previous table because of differences in
classification. Nonetheless, it gives some indication of recent developments in
the provision of face-to-face banking services throughout Australia. The
statistics do not include giroPost outlets and because of definitional problems
cannot be relied on to provide accurate information (see discussion about the
Points of Presence database in chapter 6).[4]
Table 9.2—Outlets providing other
face-to-face banking services but excluding those delivering a branch level
service and giroPost[5]
ADIs
|
ARIA category
|
2001
|
2002
|
2003
|
Variation 2001– 2003
|
Banks
|
Highly Accessible
|
1588
|
1622
|
1597
|
9
|
|
Accessible
|
641
|
652
|
667
|
26
|
|
Moderately Accessible
|
323
|
358
|
358
|
35
|
|
Remote
|
103
|
110
|
109
|
6
|
|
Very Remote
|
96
|
116
|
108
|
12
|
|
(blank)
|
111
|
50
|
35
|
|
|
total
|
2862
|
2908
|
2874
|
|
Building Societies
|
Highly Accessible
|
86
|
110
|
127
|
41
|
|
Accessible
|
46
|
54
|
61
|
15
|
|
Moderately
Accessible
|
58
|
60
|
70
|
12
|
|
Remote
|
13
|
12
|
13
|
0
|
|
Very Remote
|
3
|
1
|
3
|
0
|
|
(blank)
|
5
|
1
|
|
|
|
total
|
211
|
238
|
274
|
|
Credit Unions
|
Highly Accessible
|
161
|
167
|
171
|
10
|
|
Accessible
|
54
|
59
|
57
|
3
|
|
Moderately
Accessible
|
42
|
39
|
37
|
-5
|
|
Remote
|
15
|
16
|
15
|
0
|
|
Very Remote
|
20
|
21
|
18
|
-2
|
|
(blank)
|
3
|
|
286
|
|
|
total
|
295
|
302
|
584
|
|
9.7
The term ‘agency’ is used variously by the different financial
institutions to describe the arrangement they have entered into with a third
party to provide banking services on their behalf. Although agencies vary in the
range of services they offer, they generally accept deposits and provide
limited cash withdrawals and account payment facilities.[6]
9.8
Despite the difficulty in identifying the precise level of services
delivered by the various service channels termed ‘agencies’, the following
section provides a brief description of the variety of facilities that now
offer over-the-counter banking services. It outlines the steps that ADIs have
taken in regional Australia to provide banking services through a third party
operated facility to compensate for the absence of a bank branch. It assesses
the extent to which these arrangements can be seen as satisfactory substitutes
for services provided by a full scale branch.
Westpac
9.9
Westpac has introduced a community In-store partnership model. It
informed the Committee that it is a branch that is owned, operated and staffed
by its In-store business partner. There are currently 162 In-store branches
around Australia. Generally they are located within a business, such as in a
newsagent, chemist or general store. In some cases, the business proprietor has
relocated his or her business to the former Westpac branch building.[7]
9.10 They operate during normal business hours, except part-time stores which
operate a minimum of 25 hours a week. In-stores offer complete over-the-counter
transactions (excluding bank cheques and international services) for all
segments. They are supported by mobile specialists in business banking, home
finance or financial planning and advice.[8]
9.11
Westpac suggests that the In-store approach works to ensure that
face-to-face banking services are maintained with local townships and helps to
boost the long-term sustainability of other small business operations in Australia’s
rural and regional communities. It informed the Committee that the In-store
model has allowed the Bank to open new facilities in a number of locations
where it had not had a presence. For example, In-store partnerships have been
established in towns such as Jimboomba, Agnes Waters and Boyne Island in Queensland
or Kununurra in Western Australia where Westpac had not previously been
represented.[9]
ANZ
9.12
In addition to its network of branches and agencies outside metropolitan
areas, the ANZ operates 73 local link agencies which are operated by a third
party. They provide a lower cost delivery of basic transaction services using
third party premises and labour.[10]
Local link agencies offer deposit and cash withdrawal services for personal and
small business customers. Access to account keeping facilities and other
financial services is provided by a parent ANZ branch. According to the ANZ,
local link agencies serve as referral points for new business to the ANZ parent
branch which is responsible for following up with the customer.[11]
Commonwealth
Bank
9.13
The Commonwealth Bank uses single site operators that are owned and
operated by a franchisee. According to the Commonwealth Bank:
Management decisions are made by the franchisee that reports
to the Bank’s Area Manager. Sites offer sales and service facilities similar to
the Bank’s branch network. The operating hours are at the discretion of the
franchisee. All sites operate with normal branch trading hours, with some sites
having extended hours.[12]
9.14
There are both private agencies with electronic processing ability and manual
agencies that can process deposit, withdrawal and update transactions
(telephonically) on personal passbook accounts for personal customers of the
Commonwealth Bank.[13]
St George
9.15
St George has ‘Bragencies’ which provide customers with services such as
deposits and withdrawals transactions for and on behalf of St George customers
and the facility to open deposit accounts. They are located in regional
townships and situated in local businesses such as chemists and newsagencies.[14]
Bendigo
Bank
9.16
The Bendigo Bank and the Elders Rural Services jointly own the Elders
Rural Bank. According to the Elders Rural Bank:
The alliance marries Bendigo’s banking expertise and rural
product range with Elders rural and regional expertise, extensive
representation and community acceptance. These names are two very powerful
brands in all rural and regional areas.[15]
9.17
This arrangement allows the Bendigo Bank to promote and make available
its banking and financial products to a broader market throughout Australia.
Bendigo Bank explained that in return it promotes Elders products such as
Seasonal Finance, Farm Management Deposits and Term Loans to its existing
customer base.[16]
Elders informed the Committee that they are committed to providing a local
branch wherever possible and with the network of Elders and Bendigo Bank
(including their Community Bank branches) have expanded considerably their
national infrastructure servicing local communities.[17]
Elders rural banks are located throughout the country including in some remote
and very remote areas such as Alpha, Aramac Ayr, Barcaldine and Quilpie in
Queensland and Meekatharra in Western Australia.[18]
Under the joint venture there are over 240 locations.
Agencies
associated with credit unions and building societies
9.18
Credit unions and building societies also use agencies to extend their
range of services. For example the Bass & Equitable Building Society has
agencies operating throughout Tasmania. The agencies are owned and operated by
various types of businesses. The staff are supplied by the owners of the
business. They operate during normal business hours and provide services such
as new account opening and over-the-counter deposits and withdrawals. New
accounts are limited to basic transaction accounts and term investments.[19]
The Upper Hunter Credit Union also uses an agency model to increase the number
of outlets offering its services. It has two agencies staffed by agents who are
paid on a commission basis.[20]
Shortcomings
9.19
Although the various agencies and in-store facilities vary in the level
of service they provide, some submissions raised concerns about the adequacy of
the service delivered. They include:
- limited services especially the level of access to professional
bank staff; and
- privacy and security concerns.
Limited
services
9.20
One of the main difficulties for agencies arises from consumer
expectations especially where the agency is intended to substitute for the loss
of traditional branch services. In the view of the Murgon Shire Council,
in-store banking seemed to be a form of shared facility, but is ‘essentially a
downgrading of banking services’.[21]
The Manilla Shire Council also equated the ‘non-traditional channel’ of banking
using the agency model with an unsatisfactory level of banking service. It
argued:
Agencies have not got any autonomy at all. Every decision,
no matter how trivial, has to be referred to the regional centre or head
quarters for resolution. In addition, no professional advice is available to
rural residents, who are in many instances farmers and graziers in need of
professional advice from time to time—especially in testing drought
circumstances such as has been the situation over the last couple of seasons.[22]
9.21
The Shire of Victoria Plains endorsed this viewpoint. It asserted
bluntly that agencies do not have the facilities, the expertise or the options
for an acceptable long-term comprehensive banking service.[23]
The Guyra Shire Council and the Boonah Shire Council also mentioned the limited
access to professional staff with no decision making authority. In many cases
customers are advised to contact the bank’s regional office for anything other
than a deposit or withdrawal.[24]
9.22
The Local Government Association of Tasmania maintained that these
agencies still tend to be paper-based and pass book oriented so that it is not
always possible to receive a bank balance or transfer funds between accounts.[25]
It stated further:
Agency arrangements do not provide Loan Managers, Financial
Advisers or any other form of professional service usually found in a branch.
Roving or mobile officers tend to have limited authority to assess and approve transactions
and are generally subject to high-turnover. While professional and competent
they are generally not from the local community and often have little knowledge
or understanding of local circumstances.[26]
9.23
Chapter 3 highlighted the growing gulf in country Australia between the
customer and the bank as a major concern not only for individuals but for local
businesses and the community as a whole. Clearly, the agency model while
providing basic banking services does not help to establish or nurture that
close contact between customers and their financial institution that many
people expect and value.
Privacy
and concerns about security
9.24
The Country Women’s Association of Australia noted that confidentiality
is a major problem when the bank agency is in the supermarket.[27]
The East Gippsland Shire Council also noted that ‘there is a privacy issue of a
local business knowing “your business”’.[28]
Councillor John Lee, Nanango Shire Council, stated simply that an in-store
banking institution is not like a bank itself:
You go into the chemist shop; it is the chemist. They have
people for over-the-counter prescriptions and you do your business on the side
there. That banking atmosphere has gone.[29]
9.25
The Local Government Association of Tasmania raised the matter of
security. It suggested that agencies are not often equipped with appropriate
safety measures as would be found in a fully-serviced banking facility.[30]
The Hindmarsh Shire Council also raised the matter about privacy and security.[31]
9.26
Evidence suggests that once banking services are delivered outside the
traditional branch and especially through a third party, some customers feel
uneasy about matters such as privacy and security. Similar concerns are discussed
at relevant stages in the report dealing with giroPost and Rural Transaction
Centres. The Committee notes these concerns and summarises its findings on this
matter later in this chapter (see para 9.49).
Banks’ view
9.27
ADIs accept that some of the agency arrangements used as substitutes for
the traditional bank branch do not measure up to customer expectations. Dr
David Morgan, CEO, Westpac, acknowledged that their in-store facilities:
deliver services with fewer staff and lower costs. They are
not everything our regional customers would wish, but they do meet their needs
for more convenient lower cost services. It’s a balancing act.[32]
9.28
Along similar lines, the ANZ informed the Committee that while ‘the
agencies and local link agencies may not provide a full range of financial
services on-site, they do offer the majority of transaction services including
small business deposits and can arrange mobile manager services for customers
with lending or investment requirements’.[33]
Summary
9.29
The Committee understands that the very purpose of establishing an
agency is to deliver banking services but at reduced costs. It follows that the
level of service will not be the same as that delivered through fully
operational branches. Nonetheless, there appears to be the potential for ADIs
to use agencies more effectively to improve and expand banking and financial
services.
9.30
Before considering measures that could be taken to improve the delivery
of banking services through the agency arrangement, the Committee looks at
another third-party relationship involving Australia Post.
Australia Post
9.31
Australia Post has offered personal banking on behalf of the
Commonwealth Bank since 1911. It has an Australia-wide network of 3,861 post
offices which provide access for bill payments and banking. A majority of
outlets are equipped with electronic equipment which is capable of delivering
on-line financial transactions.
9.32
A major step forward in the delivery of banking services by Australia
Post occurred in July 1995 when it launched its giroPost service. This service
provides access to card-based, PIN-authorised banking services including
deposits, withdrawals, account balances, acceptance of new account applications
and payment for credit card bills. It also conducts passbook transactions for
the Commonwealth Bank.[34]
9.33
The giroPost network was established as ‘a national neutral delivery
channel, with no single partner financial institution being offered prominence
over another’. According to Mr Michael McCloskey from Australia Post:
The giroPost platform is a generic system which provides
each participating financial institution with a uniform system that delivers
identical banking transactions right across Post’s online network.[35]
9.34
This arrangement means that the customers of 78 financial institutions
are able to use giroPost to process electronic transactions at 2,962 Australia
Post outlets of which 1,184 or 40 per cent of the outlets are in rural and
regional areas.[36]
9.35
Statistics show that the number of giroPost outlets, unlike agencies,
has been growing steadily since their inception in 1995 from 2,557 to 2,962 at
June 2002 (see Table 9.1, p. 136). GiroPost, however, is not available at all
localities. Nine hundred licensed post offices, 800 of them in regional areas,
are not connected to the electronic network. These small, manual post offices
are only able to offer very limited banking services using Commonwealth Bank
passbook accounts.
9.36
Australia Post informed the Committee that an outlet with less than
12,000 transactions annually of a financial nature, which encompasses billpay,
money orders and banking, and takes into account current and anticipated
volumes, is not regarded as commercially viable for giroPost.[37]
Mr McCloskey told the Committee:
Of the 899 manual LPOs that we have, almost 40 per cent
conduct less than 10 agency or banking type transactions a day. That is less
than 2,500 a year. Almost 40 per cent conduct between 10 and 20 of those types
of transactions a day. That is somewhere between 2,500 and 5,000 a year. The
remaining 193, or just over 21 per cent, conduct between 20 and 40 agency or
banking type transactions a day—in other words, between 5,000 and 10,000 a
year—so that 80 per cent of the non-electronic outlets conduct very small
levels of business. A number of these—around 100 of the 899—are in metropolitan
areas, so that it is really somewhere around 800 that are in the areas of
particular interest to the committee.[38]
9.37
The Post Office Agents Association accepted that 12,000 transactions per
annum was an accurate benchmark for measuring commercial viability. It stated:
At 10,000 transactions per annum Australia Post considers it
mandatory to have their technology. If you are a licensee you do not have any
say in it—you get the technology and therefore you get access to giroPost. At
12,000 transactions per annum it starts to make a bit of money for you.
...
Australia Post says that it costs around $20,000 to put the
technology into a post office. If they are going to spend $20,000 plus ongoing
costs and they are only going to get 10,000 transactions a year out of it, it
is an economic decision for them.[39]
9.38
Australia Post advised the Committee, however, of a proposal which is
being examined to upgrade the capability of outlets in remote areas with low
volume banking transactions to deliver a broader range of low cost services. It
submitted:
There are indications that a recent upgrade of Australia
Post counter technology (netPOS) may facilitate the deployment of a key subset
of transactions to a number of non-electronically enabled sites, using lower
cost web-based technology. The potential to provide secure access through a
standard low-cost PC to a lower level of functionality from the normal
Australia Post terminal is being examined.[40]
Business
banking
9.39
Although aimed primarily at personal banking customers, Australia Post,
in April 2000, embarked on a pilot scheme with the Commonwealth Bank to provide
business banking services to rural areas through selected outlets. Key features
of the service are—cash and cheque deposits; overnight credits to customer’s
accounts; withdrawals; and one-stop convenience for bill payments, business and
personal banking, and all postal needs.[41]
9.40
The trial proved successful and the business banking service has been
rolled out more widely. As at 30 June 2002, the service was being offered to
customers of the Commonwealth Bank, National Australia Bank, BankWest and
Adelaide Bank at 320 outlets across Australia of which 300 were in rural and
remote areas.[42]
By March 2003 this figure had grown to 512 outlets nationally of which two
thirds were in rural areas.[43]
Australia Post informed the Committee that it intends, in the course of the
current year, to make its business banking service available at the remaining
giroPost financial institutions through all its rural and remote on-line
outlets.[44]
9.41
Overall, the evidence presented to this Committee suggests that
Australia Post is held in high regard for the work it is doing in making
banking services more accessible to people in country Australia. Generally,
witnesses acknowledged its contribution to the delivery of banking services and
appreciate its efforts to improve its software and to expand its technology.
Moreover, witnesses felt that Australia Post outlets are more attuned to the
needs of their customers. Councillor Lykke captured the sentiments of many
witnesses in stating:
Australia Post have lots of things going for them but, above
all, what they have going for them is that they are aggressive marketers...When
the banks take that attitude, get out there and start actually looking for
business, all our lives are going to improve.[45]
9.42
In reinforcing this view, Mr Samuel Smith, stated simply that the
community ‘are generally rapt in the idea [of Australia Post], simply because
they, in the country, have access to every bank and institution that people in
the cities have, except for ANZ, BankSA and Westpac at this stage’. In his
opinion, the introduction of giroPost really brought services back to the
community rather than closing them down. He stated that ‘Against the world standard,
Australia Post was different to everybody else’.[46]
Shortcomings of Australia Post agencies
9.43
Despite the praise for the work being done by Australia Post outlets, a
few witnesses were critical of a number of aspects, notably privacy provisions
and limited services for local business.
Privacy
9.44
A number of witnesses suggested that people do not feel comfortable
conducting their banking business in a post office. Their concerns mirror those
raised in connection with people using agencies to conduct their banking
affairs. The Manilla Shire Council stated that the post office environment
‘does not contribute towards clients experiencing a feeling of privacy and
confidentiality—as is needed for dealing with private and sensitive financial
matters’.[47]
9.45
Councillor Robert Smith, Boonah Shire Council, expressed similar
sentiments. He stated people are in the same queue buying a stamp as someone
doing their banking. He indicated that people like to feel secure and not
present their bank book ‘in full view of everybody’.[48]
9.46
Australia Post was not aware that privacy was a significant concern to
its customers. Mr Terry Stephens told the Committee:
Bear in mind that the transaction itself is a pretty brief
one and largely involves the manipulation of keys on a PIN pad. I do not know
what information would be verbalised that would perhaps give rise to concern
about privacy. I am not saying there are not any but nothing jumps up at me at
the moment to suggest that is a problem. We certainly have not had complaints
on that basis.[49]
He also noted that all Australia Post employees are
subject to the Privacy Act and attend specific training programs to ensure that
all are aware of their obligations. To his mind, privacy is the cornerstone of
Australia Post’s business.
9.47
The Post Office Agents Association also maintained that discretion is
part of the job. It did not think there was any difference between a bank and a
post office when it came to privacy at the counter. Ms Marie McGrath-Kerr,
National Chairman, Post Office Agents Association, explained to the Committee:
Many post offices have set aside an area for banking. They
have a screen so that any paperwork that is being dealt with is not seen by any
other customers who might be standing alongside the customer doing the banking.
Obviously that is different from outlet to outlet. But I have seen that myself
in many post offices where there is a separately screened privacy area, shall
we say—not just banking but any sort of business that is being done at a post
office counter. For instance, Billpay is not the sort of thing that you want
spread around.[50]
9.48
Nevertheless, Mr Samuel Smith, a former post office agent, was aware of
people’s reluctance to use the post office because of privacy concerns. He
noted, however, that it depends on whether the post office has made provision
for privacy. He explained:
There is also the perception that, while you can go into a
bank branch and probably not know very personally the person who is serving
you, in a licensed post office set-up, or even in an official post office
set-up, a person has often been there for donkey’s years, knows your family and
probably knows everything else about you...so it is definitely a problem, but
given the fact that we do not have banks with multiple staff in our towns—maybe
here you still do, but in a lot of smaller communities we have not had those
for years now—people either drive off to Jamestown or Port Pirie, go to an ATM
or do it locally. They have that choice.[51]
9.49
During the course of the inquiry, solutions to address the concerns
about privacy and confidentiality became evident. The evidence suggests this
matter can be addressed by post office agents paying close attention to
creating an environment where their customers feel comfortable in transacting
banking business. Practical, low-cost and workable measures such as redesigning
or rearranging work space, placement of screens or setting aside a separate
area are just some simple examples of ways in which agents could offer
reassurance to their banking customers. Displaying prominently a notification
that staff are subject to the Privacy Act and are bound to respect the
confidentiality of their customers would be another inexpensive means to allay
people’s concerns about the privacy of their personal affairs. Staff training
which places a specific focus on the importance of preserving customer
confidentiality would be yet another simple way to improve the public’s
perception of the integrity of the service. These measures would be equally
effective in other agency type facilities.
Small
business banking service
9.50
Mr Walter Brooks, COSBOA, noted the importance of having an adequate
banking network within regional and rural Australia ‘in a form that enables a
full range of transactions to occur’. He cited in particular the difficulties
experienced by business in depositing the daily business takings. The findings
in chapter 3, identified cash management as one of the major problems for
regional businesses. Mr Brooks cited the case of one business person who can
make deposits for his bank at the post office but is limited to cash deposits
of no greater than $3,000 per day and is unable to obtain change. According to
Mr Brooks:
As a retailer, especially during the summer period, it is
now necessary for him to travel approximately half an hour each way to
Anglesea, or even on to Geelong, to complete his banking business, thus causing
significant cost and disruption to his small business.[52]
The difficulty for business in managing cash flows was
discussed in chapter 3, paragraphs 3.26–3.32.
9.51
Looking at this issue from the position of the Post Office agents, Ms
McGrath-Kerr pointed out the cost to their business. She explained:
The local supermarket or hotel or service station could
conceivably bring in $20,000, $30,000 or $40,000 worth of cash. You could end
up spending half the morning counting it, because we are not like a bank, which
has note and coin counting facilities. It could tie up a staff member for an
entire morning on one deposit and the commission out of that might be $1.23. It
is a business decision and Australia Post is monitoring the amounts of cash
that are deposited through the small business bankings. The average is
certainly not $3,000—it is in the hundreds. So it would be only the odd
customer who would need the facility.[53]
9.52
Mr Stephens, Australia Post, agreed with the view that rarely would
Australia Post outlets be asked to accept deposits of over $3,000 a day from
local businesses. He suggested:
The need for more than the $3,000 limit is an extreme one
and, in those situations, we are more likely to go with a local arrangement
with the particular customer and the post office operator to work out some way
of accommodating that requirement, given it is a very infrequent one.[54]
He stated further:
Rather than putting an across the board higher limit, we
would much prefer to approach that on an individual site basis, which we can
do. We have the flexibility of being able to do that and I am signalling that
we have the willingness to do that. We have made special arrangements at those
locations for customers with particular needs.[55]
Scope for expansion
9.53
Interestingly, rather than dwell on the shortcomings of the banking
services provided through Australia Post, most witnesses preferred to emphasise
the value in developing and extending these services. Clearly they saw that
this particular model offers great potential to deliver services particularly
in areas without a banking facility. The ABA considers the giroPost as a
‘superior’ model and encourages Australia Post to expand the service ‘as they
are the most appropriate multi-service provider in regions without any other
prospect of an over the counter service.’[56]
9.54
Indeed, the services offered by giroPost enabled the National Australia
Bank to honour its commitment to provide over-the-counter services to its
customers when it decided last year to withdraw 56 regional branch services.
Soon after the bank announced its intention to close these branches, Mr Frank
Cicutto, CEO, wrote:
Linking with Australia Post created 2800 new points of
contact throughout Australia where people can do transactional banking. It
allowed us to make the promise we would not leave a rural community without a
banking alternative. It also allowed us to return to some areas where we had
not been represented.[57]
9.55
The National stated that while it ‘does not consider the giroPost
service to be a complete replacement of the full branch banking service, it is
viewed as a viable transaction delivery channel for small rural communities’.[58]
More importantly, the National recognised the potential for giroPost to expand
the delivery of transactional banking services into rural and remote
communities where it currently has no physical presence.[59]
9.56
The Catholic Women’s League Tasmania suggested that all major Australian
owned banks, credit unions and building societies should make use of post
offices in country towns.[60]
Supporting this view, the Manangatang Improvement Group Inc stated further
that:
While Gyro post has most Banking Facilities two major banks
have still not made themselves available through this venue. We would like the
government to pressure the Bank of Melbourne to become involved with this
service as approximately half our community bank with this bank.[61]
9.57
The Post Office Agents Association saw the opportunity to use existing
resources and infrastructure to further enhance of the delivery of financial
services. They claimed that their outlets have the physical platform in place
and their staff have the experience, training and discipline to extend this
service to meet current challenges. The Association supported measures that
would:
- expand the electronic network of Australia Post to all Licensed
Post Offices and appropriate CPAs in Australia;
- allow rural, remote and some regional LPOs to offer ATM services
at their premises;
- extend the Australia Post technology platform that supports their
type of business and add a few, but critical, financial institutions to those
that already have commercial arrangements with Australia Post.[62]
9.58
Australia Post is responding to customer needs and is conscious that it
can have a significant role in delivering banking services. For example, it is
investigating ways to use its resources so that it could:
- facilitate transactions for bank customers in the collection of
credit or transaction cards;
- provide a booking service whereby customers can make an
appointment to meet a travelling adviser;[63]
and
- make available suitable accommodation for customers to meet a
bank officer.[64]
9.59
The Committee recognises the potential for Post Office outlets in
partnership with ADIs to move beyond simply providing basic transactions
services for local residents to providing opportunities that would allow banks
to establish strong personal links with their customers.
9.60
In considering the provision of basic transactional services, the
Committee accepts that even with Australia Post’s commitment to provide a
better banking service and the enthusiasm of Post Office agents to expand their
business, there are some remote locations where the customer base will simply not
support a commercially viable giroPost facility. The Committee visited Yacka, a
small town in South Australia, which only has a mail sorting facility.
Similarly, the Latrobe City Council informed the Committee that in the case of
Traralgon South, requests for a sub-agency for Australia Post has been
unsuccessful.[65]
In such cases, a number of witnesses suggested that post office outlets could
be provided with additional funding to enable them to develop their services.[66]
Some steps are being taken under the Rural Transaction Centre Program to ensure
that outlets with transactions over 5,000 will be provided with giroPost. This
is discussed in the following chapter.
Summary
9.61
The Committee shares the optimism of both Australia Post and the Post
Office agents about the increased role that post office outlets could have in
providing banking and financial services to regional, rural and remote
Australia. It accepts that financial institutions could do more to use post
office outlets to better service small communities. It encourages financial
institutions not yet using giroPost to consider doing so.
9.62 While people are generally satisfied with the level of service for basic
banking transactions delivered through Australia Post, they still do not have
ready access to financial advice from bank staff. This lack of access to advice
from local bank staff was cited in chapter 3 as a major concern for individual
residents, local businesses and the community as a whole. It would appear that
although steps are being taken to ensure that small communities have access to
basic banking transactions less attention is being given to ensuring that
financial advice is readily available.
9.63
The Committee notes that Australia Post is exploring ways to promote the
provision of face-to-face banking and financial services such as introducing a
booking service and making available accommodation for meetings between
customers and their bank. It urges ADIs, Australia Post and the Post Office
Agents Association to continue to investigate and experiment with various means
whereby Post Office outlets can be more active and constructive in assisting
banks to foster and maintain close personal links with their customers.
9.64
The difficulties experienced by small business in regional, rural and
remote Australia in gaining access to banking services also requires further
consideration. Australia Post and the Post Office Agents have shown themselves
willing to act as facilitators in this regard. Even so, small businesses in
many areas of country Australia face on-going difficulties with managing their
cash flow and also with obtaining assistance from banking professionals who
understand the local economy.
Conclusion
9.65
The Committee accepts that the services provided by agencies, including
giroPost, are limited. For communities struggling to retain a full branch
service, however, they provide access to basic banking transactions.
Nonetheless, it is clear that consumers, including small business, miss the
personal contact offered through a traditional branch and it is in this area
that banks need to show some initiative and willingness to pay heed to the
needs of their customers.
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