Public communications campaigns targeting drug and substance abuse

May 2021

© Commonwealth of Australia 2021
ISBN: 978-1-76093-225-1

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Abbreviations

List of Recommendations

Chapter 1—Introduction

  Drug
  Policy setting
  Key issues raised
  Report structure
  Conduct of the inquiry

Chapter 2—Public communications campaigns

  Introduction
  Effectiveness of public communications campaigns on illicit drug use
  Cross-portfolio approach
  Social marketing
  Social media
  Shock advertising
  Negative impacts of campaigns
  Committee view

Chapter 3—Best practice approaches

  Needs of different audiences
  Multi-component approach
  Long-term campaigns
  Campaigns informed by lived experience
  Research and evaluation
  Recommended approaches
  International examples of best practice
  Committee view

Chapter 4—Alternatives to communications campaigns

  Committee view

Appendix 1—Submissions

Appendix 2—Public hearings and witnesses

Committee Secretariat contact:

Committee Secretary
Parliamentary Joint Committee on Law Enforcement
PO Box 6100
Parliament House
Canberra ACT 2600

Phone: +61 2 6277 3419
Fax: +61 2 6277 5809
le.committee@aph.gov.au