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Reclaiming Public Space: Inquiry into the regulation of billboard and outdoor advertising

July 2011

© Commonwealth of Australia 2012
ISBN 978-0-642-79447-5 (Printed version)
ISBN 978-0-642-79448-2 (HTML version)

View the report as a single document - (PDF 1.23MB)

View the report as separate downloadable parts:

Preliminary pages (PDF 119KB)
Chapter 1 Introduction (PDF 90KB)

Scope of inquiry
Purpose of inquiry
Relevant reviews and inquiries
Conduct of the inquiry
Structure of the report

Chapter 2 Approaches to advertising regulation (PDF 250KB)

International comparisons of advertising self-regulation
United Kingdom
New Zealand
United States
Advertising regulation in Australia
Government legislation
Government and commercial contracts
Voluntary advertising codes
Advertising Standards Bureau
Outdoor advertising: a special category?
Committee comment

Chapter 3 Regulating outdoor advertising - Statutory regulation (PDF 424KB)

Statutory regulation
Classification Board
Quasi-regulation and co-regulation
Committee comment
More rigorous self-regulation
Outdoor advertising code
Copy advice and pre-vetting
New technologies

Chapter 4 Voluntary advertising codes (PDF 460KB)

AANA Code of Ethics
Sex, sexuality, nudity, and the portrayal of women
Sensitivity to the relevant audience
Food and beverages advertising
Advertising to children
Alcohol advertising
Motor vehicle advertising
Committee concluding comments
Assessing community standards
Motor vehicles
Sports sponsorship

Chapter 5 Complaints process (PDF 181KB)

Receipt of complaints
Committee comment
Timeliness of determinations
Committee comment
Sanctions for upheld complaintst
Committee comment
Independent review process
Committee comment

Appendix A—List of submissions (PDF 82KB)
Appendix B—List of exhibits (PDF 51KB)
Appendix C—List of witnesses appearing at public hearings (PDF 131KB)

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