House of Representatives Committees

| Parliamentary Joint Committee on Public Accounts and Audit

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Report 421 The role of the Auditor-General in scrutinising government advertising

March 2011

© Commonwealth of Australia 2011
ISBN 978-0-642-79423-9 (Printed version)
ISBN 978-0-642-79424-6 (HTML version)

View the report as a single document - (PDF 1.3MB)

View the report as separate downloadable parts:

Preliminary pages (PDF 322KB)
Chapter 1 Introduction (PDF 312KB)

Government advertising
Current restrictions on government advertising
Guidelines on Information and Advertising Campaigns by Australian Government Departments and Agencies
The role of the Auditor-General
Refined framework for government campaign advertising
Purpose of the inquiry
Conduct of inquiry
Structure of the report

Chapter 2 The role of the Auditor-General in scrutinising government advertising (PDF 377KB)

The role of the Auditor-General and ANAO
The Auditor-General and the Guidelines
Assurance activities
‘Limited’ and ‘reasonable’ assurance
The review of government information and advertising campaigns
Purpose of the review
The role of the ANAO
Use of ANAO resources
The role of the Department of Finance and Deregulation
The role of the Interdepartmental Committee on Communications
The role of the Communications Advice Branch
Stages of a campaign
Departmental processes for development and launch of campaigns
ANAO review process
Access to agency staff and documentation
Ordinary business activities
Accuracy of information and advertising campaigns

Chapter 3 Issues raised by the Auditor-General’s role in compliance (PDF 395KB)

Effect of the ANAO review on agencies
Time taken to complete the review
Scope of the ANAO review
Issues identified by the ANAO
The need for a campaign
Reviewing a campaign for compliance with the Guidelines
Review of NESB and Indigenous materials
Cost-benefit analysis
Impact of the Guidelines on creativity
The Auditor-General’s role in compliance
Weight of the review opinion
Other issues
Partisanship/Guideline 3
Involvement of Ministers

Chapter 4 The refined framework for government advertising campaigns (PDF 345KB)

Independent Review of Government Advertising Arrangements
The Hawke Report
Report findings of issues with review arrangements
ANAO response
Dr Allan Hawke AC
The amended Guidelines
Independent Communications Committee
Committee comment

Appendix A – Guidelines on Campaign Advertising by Australian Government Departments and Agencies (PDF 675KB)
Appendix B – List of Submissions (PDF 219KB)
Appendix C – List of Exhibits (PDF 247KB)
Appendix D – List of witnesses appearing at public hearings (PDF 248KB)

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