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Annual Report 2004–05
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report  Management and Accountability
Advertising and market research
 Consultants and competitive
tendering and contracting | Contents | Ecologically
sustainable development and environmental performance
Advertising and market research
Section 311A of the Commonwealth Electoral Act 1918 requires the department
to detail amounts paid to advertising agencies, market research organisations,
polling organisations, direct mail organisations and media advertising
organisations during the financial year.
The department’s total advertising expenditure for 2004–05
was $182,341, showing a small reduction compared with last year’s
total ($183,260). The expenditure was
as follows:
- the amount paid for publicising the work of the House and committees
decreased to $80,853 ($124,830 was paid in 2003–04). This reduction
reflects the department’s use of other methods to publicise the
work of the House such as About the House.
- the amount paid for advertising in relation to inquiries being undertaken
by parliamentary committees increased to $90,043 ($48,989 in 2003–04).
This increase was due to increased levels of advertising in metropolitan
newspapers.
- the amount paid for recruitment advertising increased to $8,740
($5,964 in 2003–04)
- the amount paid to the Attorney-General’s Department for chamber-related
gazettals decreased to $2,705 ($3,477 in 2003–04).
The majority of the advertising was placed with hma Blaze.
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