Page tools

Senate Committees

Note: This page contains links to PDF files. For more information, see the web page on Accessing files.

Government advertising and accountability

6 December 2005

View the report as a single document - (PDF 3089KB)

View the report as separate downloadable parts:


Members of the Committee	(PDF 87KB)

Terms of Reference	(PDF 91KB)

List of Tables	(PDF 111KB)

List of Figures	(PDF 111KB)

List of Abbreviations	(PDF 112KB)

Executive Summary	(PDF 177KB)
Introduction Commonwealth government advertising since 1996 WorkChoices campaign High Court challenge and appropriations process Accountability framework Disclosure Guidelines Auditor-General scrutiny

Recommendations	(PDF 93KB)

Chapter 1 - Background to the inquiry	(PDF 199KB)
Establishment of inquiry Government cooperation with inquiry Evidence from Minister Abetz What is government advertising? Need for the inquiry Structure of the Report

Chapter 2 - Expenditure on Commonwealth government advertising since 1996	(PDF 211KB)
Expenditure and trends Methodological issues in reporting Distinguishing market research and consultancy costs Reporting under different criteria Conclusion

Chapter 3 - Nature and extent of government advertising since 1996	(PDF 196KB)
Major campaigns since 1996 Comparison with previous federal government practice Justification for government advertising campaigns Conclusion

Chapter 4 - Appropriations process and the WorkChoices campaign	(PDF 225KB)
Budgeting for government advertising WorkChoices advertising campaign High Court challenge Implications of the High Court judgement Aftermath of High Court decision Conclusion

Chapter 5 - Decision-making processes	(PDF 225KB)
Introduction The decision-making processes Criticisms and issues relating to the MCGC and GCU processes Conclusion

Chapter 6 - Adequacy of the guidelines for government advertising	(PDF 208KB)
The 1995 Guidelines Revising the 1995 guidelines Auditor-General's principles and guidelines Joint Committee of Public Accounts and Audit Senate Finance and Public Administration Legislation Committee Government arguments against revision of 1995 guidelines Conclusion

Chapter 7 - Enforcement of guidelines and other accountability mechanisms	(PDF 239KB)
Sufficiency of guidelines Enforceability of guidelines Other accountability mechanisms Conclusion

Government Senators' Minority Report	(PDF 177KB)
Justification of expenditure on government advertising Costs and practicality of independent review Whether there is a need for a ‘legislative base’ Comments by the Clerk of the Senate

Appendix 1 - List of Submissions, Tabled Documents and Additional Information	(PDF 114KB)

Appendix 2 - Public hearings	(PDF 85KB)

Appendix 3 - WorkChoices advertisements (Only available in PDF format)	(PDF 312KB)

Appendix 4 - MCGC GCU processes (Only available in PDF format)	(PDF 135KB)

Appendix 5 - Guidelines for government advertising campaigns	(PDF 141KB)

Appendix 6 - Annual report on the Government of Canada's advertising – Key information (Only available in PDF format)	(PDF 525KB)

Appendix 7 - Annual report on the Government of Canada's advertising – Major campaign details (Only available in PDF format)	(PDF 1251KB)

Appendix 8 - Government advertising expenditure by type 1995-1996 to 2004-2005 (Only available in PDF format)	(PDF 204KB)

Appendix 9 - Answers to questions on notice - Government Communications Unit, PM&C (Only available in PDF format)	(PDF 566KB)

For further information, contact:

Committee Secretary
Senate Standing Committees on Finance and Public Administration
PO Box 6100
Parliament House
Canberra ACT 2600
Australia

Phone: +61 2 6277 3530

Fax: +61 2 6277 5809

Email: fpa.sen@aph.gov.au

Phone:	+61 2 6277 3530
Fax:	+61 2 6277 5809
Email:	fpa.sen@aph.gov.au