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| Members of the committee |
(PDF 110KB) |
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| Main findings and recommendations |
(PDF 80KB) |
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| Chapter 1 - Introduction and conduct of the inquiry |
(PDF 139KB) |
Referral of the inquiry
Timing of the inquiry
Terms of reference
Conduct of the inquiry
Submissions
Public hearings
Structure of the report
Acknowledgments |
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| Chapter 2 - Defining 'Public Diplomacy' |
(PDF 106KB) |
The meaning of public diplomacy
Public diplomacy in the US
Public diplomacy in the UK
Public diplomacy in Canada
Public diplomacy in Australia
The scope of public diplomacy
The committee's definition of public diplomacy |
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| Chapter 3 - International developments in public diplomacy |
(PDF 142KB) |
Soft Power
The growing awareness of the role of public diplomacy
The importance of public diplomacy
The contest to be heard
Conclusion |
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| Chapter 4 - Public diplomacy in Australia |
(PDF 340KB) |
Awareness of public diplomacy in Australia
Public diplomacy activities
Bilateral foundations, councils and institutes
Culture
Environment
Major events and expositions
Humanitarian
Media
Publications
Defence/Military
Sports
Trade
Other departments and agencies
Department of Defence
Invest Australia
AusAID
Department of Agriculture, Fisheries and Forestry
Department of Education, Science and Training
Australian Broadcasting Corporation
Australian Sports Commission
Australian Film Commission
Australia Council for the Arts
Museums Australia
National Gallery of Victoria and Art Gallery of Western Australia
Preliminary assessments of Australia's public diplomacy activities and programs |
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| Chapter 5 - The challenges facing Australia as a medium-sized country pursuing effective public diplomacy |
(PDF 137KB) |
Gaining attention in a crowded space
Stereotypical or outdated images
Sunshine, cuddly koalas and abundant natural resources
Race relations
Responding to a changing political environment in the region
Terrorism
Conclusion |
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| Chapter 6 - The coherence and consistency of Australia's public diplomacy message |
(PDF 192KB) |
Introduction
Australia's message
Understanding others
Mechanisms for obtaining an understanding of others
Market research, surveys and opinion polls
Managing the many and diverse images coming out of Australia
Domestic diplomacy
Conclusion |
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| Chapter 7 - People-to-people links and relationship building as part of Australia's public diplomacy |
(PDF 193KB) |
Public diplomacy—a two-way street
Previous inquiries—the importance of people-to-people links
Education and exchange programs
Support for education programs
Opportunities to build on education programs
Alumni
Visitors programs
International media visits program and special visits program
The Australian Centre for Democratic Institutions
Asialink conversations
Speaking the language, understanding the culture
Conclusion |
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| Chapter 8 - The role and coordination of public diplomacy activities by Government departments and agencies |
(PDF 606KB) |
Introduction
Government departments and public diplomacy
Agencies that contribute significantly to Australia's public diplomacy
Coordinating the public diplomacy activities of government departments and agencies
Inter-departmental committee meetings on public diplomacy
Views on the effectiveness of the whole-of-government approach
A special coordinating unit
State and local councils
Conclusion |
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| Chapter 9 - Coordinating public diplomacy activities - Cultural and educational institutions |
(PDF 174KB) |
The role of cultural institutions in Australia's public diplomacy
The Australia International Cultural Council
The Australia Council for the Arts
Planning and coordination of cultural activities
Public diplomacy and the education sector |
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| Chapter 10 - Public diplomacy and the wider society |
(PDF 280KB) |
Introduction
The new diplomacy
Non-state participants in Australia's public diplomacy
NGOs
Sporting diplomacy
Business diplomacy
Diaspora
The problem of integrating and coordinating public diplomacy activities |
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| Chapter 11 - Australia's public diplomacy: Training and practitioners |
(PDF 268KB) |
Coordinating public diplomacy activities within DFAT
Public diplomacy a part of mainstream work
The role of IAB in training staff and coordinating public diplomacy activities
Overseas posts
Locally engaged staff
Practitioners of public diplomacy—skills and training
Call for a specialist public diplomacy unit |
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| Chapter 12 - Technology and communications |
(PDF 88KB) |
Public diplomacy in Australia and new technologies
Radio Australia and Australia Network
Conclusion |
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| Chapter 13 - The evaluation of Australia's public diplomacy programs |
(PDF 214KB) |
The department's public diplomacy objectives
Tools for evaluating public diplomacy programs
The Annual report
Bilateral Councils
Overseas posts
Special visits programs
Observations on the annual report
Continuing dialogue and self assessment on performance
Self assessment as a means to evaluate public diplomacy programs
Difficulties evaluating public diplomacy
Surveys and polls
Tourism Australia
Invest Australia
The Council on Australia Latin America Relations
Radio Australia and Australia network
Proposals to improve evaluation
An independent, comprehensive review of Australia's public diplomacy |
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| Chapter 14 - Funding Australia's public diplomacy |
(PDF 255KB) |
Resources for public diplomacy
Funding for Australia's public diplomacy
DFAT's public diplomacy programs—IAB
General views on funding available for Australia's public diplomacy
Funding for the bilateral foundations, councils and institutes
Funding public diplomacy activities
Funding cultural diplomacy
Additional funding
Conclusion |
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| Chapter 15 - Australia's public diplomacy - Committee's findings and recommendations |
(PDF 156KB) |
Tracking opinions in key target countries
Domestic diplomacy
People-to-people links
Exchange programs
Visitors programs
Coordination
Local councils and public diplomacy
Cultural institutions
Education institutions
Training for public diplomacy
Diplomacy as a mainstream activity
Modern technology
Evaluation
Funding
Foundations, councils and institutes
Conclusion |
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| Appendix 1 - Public submissions |
(PDF 51KB) |
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| Appendix 2 - Additional information, tabled documents and answers to questions on notice |
(PDF 60KB) |
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| Appendix 3 - Public hearings and witnesses |
(PDF 70KB) |
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| Appendix 4 - Roundtable participants |
(PDF 61KB) |
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| Appendix 5 - Bilateral foundations, councils and institutes promoting people-to-people links and accurate, contemporary images of Australia in support of the Government's foreign and trade policy goals |
(PDF 152KB) |